Like a splash of water to your face, Ulta's Hydrating Face Primer helps keep skin hydrated while smoothing for a flawless makeup application. This lightweight formula contains ingredients known to retain skin moisture throughout the day, preventing dryness. Benefits of ulta primer : Multi-functional Coconut Water is actively known to have moisturizing properties, antioxidant protection, and skin-repairing/regenerating effects. Aloe Vera & Avocado Oil helps to soften and improve skin's overall texture Vegan Formulated Without Parabens, Gluten & Mineral Oil.